ZALORA, online fashion shopping’s fastest growing and largest style merchant in Southeast Asia, is officially launched in Malaysia this April. ZALORA Malaysia’s online site at http://www.zalora.com.my boasts more than 300 international and local brands and growing, with products across all categories and styles for everyone, at any price range.
In addition to international favorites like Steve Madden, Kelsi Dagger, Nine West and an eclectic mix of local trendsetters like Tom Abang Saufi, Zang Toi, Bernard Chandran, Gallo by Thian, Nose, BACI and Chic Yamada, ZALORA Malaysia constantly sources the hottest and latest global brands, adding hundreds of new styles every week.
Leading up to the official launch, ZALORA Malaysia has been running several teaser campaigns, both online and offline, to create buzz and increase brand awareness. The highlight of our teaser campaign includes the ZALORA “Be Obsessed” microsite (http://beobsessed.net), our Grand Launch countdown site which also highlights other promotions such as : the Facebook daily giveaway with prizes worth up to RM1500, the Blogger Outfit Makeover Contest with prizes worth up to RM 6000, and the Blogger Sales Partnership Program: “Friends of ZALORA”.
Prior to the ZALORA Malaysia’s Official Grand Launch, we have been gaining much buzz from the local media and audience which had us featured in several articles, reviews, editorials, and even radio interviews.
“ZALORA Malaysia is not only user-friendly, reliable and accessible, it also offers a global brand universe to Malaysians” says Howard Soh, Co-founder of ZALORA Malaysia. “ZALORA Malaysia aims to be THE ONLY online fashion shopping mall in Malaysia enabling true convenience, variety and a hassle-free experience to delight our customers. Like walking through a virtual shopping mall, we provide unparallelled value added services for your online fashion shopping needs.”